BSc (Hons) Business and Marketing at UGM Manchester

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BSc (Hons) Business and Marketing

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Award: BSc (Hons)
Mode of Study: Full-time
Duration: 3 years or 4 with Foundation Year
Location: UGM Manchester
UCAS Points: 104 Points for 3 Year Degree, 48 points for Foundation Degree
Start Date: September, January, May

The BSc (Hons) Business and Marketing combines commercial awareness with creative and analytical thinking to reflect the realities of contemporary business practice. Students explore how organisations build value through effective marketing, informed decision-making and customer insight, graduating with practical skills that support careers across marketing, business development and entrepreneurial ventures.
Harry Withers | Programme Leader

Overview

Overview

The business and marketing sector is at the heart of today’s global economy, influencing industries from retail and finance to technology and entertainment. In the UK, demand for skilled professionals in business and marketing continues to grow, with companies seeking experts in digital marketing, consumer behaviour, business strategy, and brand management. By studying for a BSc (Hons) Business and Marketing at UGM Manchester, you’ll gain a strong foundation in business principles while experiencing life in the dynamic, multicultural hub of Manchester.

Our expert faculty will support you in developing key business and marketing skills, with a focus on strategic decision-making, customer engagement, and data-driven insights. You’ll learn how businesses operate in rapidly changing environments, gaining expertise in areas such as marketing communications, business finance, and digital marketing. We’ll also explore how social, political, and technological trends shape marketing strategies, preparing you to navigate the evolving demands of the industry.

By understanding the ethical, environmental, and global factors affecting business today, you’ll develop a well-rounded perspective on sustainable and responsible marketing. You’ll also explore professional standards and business practices, equipping you to make informed, strategic decisions in complex corporate settings.

The degree is designed to blend academic theory with practical experience, ensuring you graduate with the skills employers seek. We’ll coach you in essential areas such as communication, problem-solving, teamwork, and leadership, helping you build the confidence to excel in a variety of business roles. With an emphasis on lifelong learning and adaptability, this programme prepares you to thrive in an ever-evolving industry.

A career in business and marketing is both dynamic and rewarding. This course is structured to help you develop the knowledge, skills, and professional resilience needed to succeed in a competitive global market. As a graduate of our BSc (Hons) Business and Marketing, you’ll be well-equipped to pursue roles in marketing, management, entrepreneurship, or further study in specialised business fields.

Throughout this degree, some key programme aims are:

Prepare students for careers in business, marketing, and related fields, as well as further studies in areas such as digital marketing, strategic management, and international business
Equip students with the technical language, analytical skills, and decision-making tools needed to address complex business challenges
Cultivate intellectual, critical, and independent thinking abilities essential for effective management and marketing strategies
Enable students to apply business and marketing principles to real-world challenges, developing solutions that are ethical, sustainable, and globally relevant
Develop transferable skills for personal and professional growth, including communication, critical analysis, and independent learning
Provide a comprehensive understanding of business and marketing’s impact within social, political, technological, environmental, and global contexts

Entry Requirements

Entry Requirements

Standard Entry Requirements

104 Points for a 3 Year Degree

Any subjects are acceptable at Level 3.

You should also have five GCSEs at grade C/4 or above (or equivalent), including English and Mathematics.

Foundation Year Entry Requirements

48 points for a Foundation Year.

English Language Requirements

All students applying with International or EU qualifications must meet the minimum English language requirements of IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at the undergraduate level.

For information regarding English language requirements at the University, please see our English Language Requirements.

Employability

Employability

Career Prospects for Business and Marketing Graduates

Graduates of the BSc (Hons) Business and Marketing programme are well-equipped to pursue a wide range of careers in the fast-paced and evolving world of business. This course provides students with both theoretical knowledge and practical experience, ensuring they are ready to thrive in various industries. By integrating academic learning with hands-on projects and industry exposure, the programme prepares students for the competitive job market.

Upon completing the course, graduates can confidently step into roles in marketing, business development, digital strategy, sales, and market research, among others. As organisations continue to prioritise effective marketing and strategic business management, demand for skilled professionals in these fields remains high.

Key Employability Highlights

Work-Ready Graduates: The UGM Manchester, Manchester focuses on practical learning, including real-world case studies, project-based assessments, and industry insights from guest speakers. This hands-on approach ensures that students develop the skills required to succeed in the workplace.

Strong Industry Connections: The programme benefits from industry links, offering students opportunities for networking, internships, and potential work placements. These connections enhance employability and help students transition smoothly into professional roles.

Career Support and Development: The university provides dedicated career services, including job search support, CV writing workshops, and interview preparation. Graduates are also encouraged to engage in professional development through further study or industry-recognised certifications.

High Demand for Business and Marketing Professionals: Businesses across all sectors require professionals who can drive growth, manage brand presence, and analyse market trends. Graduates can explore careers in areas such as marketing strategy, digital campaigns, business consulting, and customer relationship management.

Industry-Relevant Skills: The course covers a range of essential topics, including marketing communications, consumer behaviour, business finance, and strategic management. This well-rounded skill set ensures graduates are prepared for diverse business and marketing roles.

Potential Career Paths Include:

Post-Graduation Support

To help graduates succeed in their chosen careers, the university offers:

Career Services: Dedicated support for job applications, interview techniques, and professional networking.
Industry Connections: Opportunities to engage with industry professionals through networking events, internships, and guest lectures.
Alumni Network: Access to a supportive alumni community that offers career guidance, mentorship, and job opportunities.
Continuous Learning: Graduates can enhance their expertise through postgraduate study, professional certifications, and industry training programmes.

By focusing on both business acumen and real-world application, the BSc (Hons) Business and Marketing degree prepares graduates for dynamic and rewarding career opportunities across industries.

Structure and Content

Structure and content

Foundation Level

Communication Skills
Data Skills
Professional Development Skills
Research Skills

Year One

Academic and Professional Skills
Business Finance
Economics for Business
Business environment

Year Two

Managing Human Resources
Principles and Practice of Marketing
Legal Aspects of Business
Marketing Communications

Year Three

Consumer Behaviour
Business Strategy
Digital Marketing
Undergraduate Major Project

Teaching and Assessment

Teaching and Assessment

We understand that our students' learning needs and preferred learning styles vary, so we use a range of learning and teaching methods.

Lectures introduce the core course content, while seminars and discussion groups allow you to explore subjects in greater detail. Tutorials offer space to ask questions, ensuring you understand your study topics. We use case studies, practical scenarios and workshops to help you learn to apply academic theory to real-life practical scenarios, allowing you to gain insights into contemporary practice in working health and social care environments. We'll also expect you to undertake considerable guided independent study, for instance, library research and background reading, preparing for seminar and tutorial activities, and working on assignments.

Guest lectures and presentations by visiting speakers from relevant employment areas will allow you to develop your knowledge and understanding further.

You can expect time-constrained exams, essays, reports, presentations, portfolios, and others in terms of assessment. These contribute to your final module mark and demonstrate that you have met the learning outcomes.

We also use other assessment forms to help you learn, provide feedback, and inform your development. These do not, however, count towards your final module mark.

Learning Activities

Course year	Foundation Year (level 3)	Year 1 (level 4)	Year 2 (level 5)	Year 3 (level 6)

Scheduled learning and teaching activities	24%	24%	24%	24%
Guided independent study	76%	76%	76%	76%

Assessment Strategy

Assessment tasks are linked to the learning outcomes of each module and are completed before and after the end of the module. Module assessments are typically either coursework or examination or a combination of both. Other types of assessment may include in-class tests, coursework, assignments, major project, presentation or projects.

Assessment Methods

Course year:	Foundation Year (level 3)	Year 1 (level 4)	Year 2 (level 5)	Year 3 (level 6)
Written exams:	12%	12%	12%	n/a
Coursework:	38%	63%	50%	71%
Practical exams:	50%	25%	38%	29%

More information

For an extensive list of assessment methods and learning activities and more visit the full profiles here:

Course Fees

Course Fees

EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance for EU students web page on www.gov.uk for information.

Fees for this Course:

	3-Year Degree	3-Year Degree with Foundation Year
Annual Fees (2026/27)	£9,790 per year	Foundation Year: £5,760 Years 1–3: £9,790 per year
Total Course Fee	£29,370	£35,130

Undergraduate Open Day on the 31st July

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BSc (Hons) Business and Marketing