Brand Guidelines
This document serves as the central brand guidelines for the UGM Manchester brand. It outlines the approved use of typography, colour palettes, imagery, and other visual elements, providing clear direction to ensure the brand is presented consistently across all materials.
Brand Guide
Templates
Download official templates to ensure consistent use of the UGM Manchester brand across presentations and documents.
Powerpoint Template
Word Document Template
Logos
The UGM Manchester logo is the cornerstone of our visual identity. It should be used consistently across all communications to ensure strong brand
recognition.
Use the primary full-colour logo on light backgrounds and the white version on dark backgrounds. Do not alter or distort the logo, and always maintain adequate clear space to ensure visibility and impact.
If you would like any additional variations or different file types please contact the marketing team
Download Logos
Micro Logos
Use the simplified crest for small-scale applications, such as social media or embroidery, to maintain clarity and recognisability where the full logo may lose detail.
Download Micro Logos
Fonts
Use our brand typefaces to ensure consistency across all materials.
Fraunces is used for headings, bringing a distinctive and confident tone, while Lexend Deca is used for body copy to provide clear, accessible readability.